Shadowbox.init({
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    skipSetup: true,
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function showDirectPay()
{
    var divcontent = "<div id='welcome-msg'>";
    divcontent = divcontent+"<p>How big is the direct-pay market?  Patients currently spend an eye-popping $250 billion (with a 'b') of their own money on physician visits.  That number is expected to hit $350 billion in 2012.  That's double the annual revenues of Amazon, Google and Apple combined.</p>";
    divcontent = divcontent+"<br/><p>Fueling the growth is a broken health care system (we don't have to tell you that), higher and higher health insurance deductibles and a frustrated, disillusioned health care consumer literally sick and tired of paying more and more to waste time in overcrowded waiting rooms, fight with insurance companies and be treated by the system as if they're on some kind of factory conveyor belt.</p>";
    divcontent = divcontent+"<br/><p>This is America and whenever consumers are unhappy in America, opportunity knocks.  Loudly.  In this case, that opportunity is direct-pay practice.</p";
    divcontent = divcontent+"<br/><p>It's an idea whose time has come. Again. Dating back to the days of big black bags and house calls when the family doctor was a respected, highly-valued member of the community, direct-pay practice fostered life-long patient/physician relationships.  Then along came \"managed care\" and we all know what happened after that.</p>";
    divcontent = divcontent+"<br/><p>Of course, direct-pay practice has evolved a great deal since the old days.  Now common technologies such as mobile devices, the Internet and health care information systems have streamlined the documentation and reimbursement process (it's all done online with credit cards) while providing doctors more flexible and convenient ways to \"see\" patients and deliver excellent care.</p>";
    divcontent = divcontent+"<br/><p>In other words, if you have the will to change how you practice medicine, we have the way. Hello Health is here to stay. It's proven.  It's powerful.  It's happening.</p>";
    divcontent = divcontent+"</div>";
    Shadowbox.open({
        content:    divcontent,
        player:     "html",
        title:      "Direct Pay",
        height:     450,
        width:      650
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function showFunding()
{
    var divcontent = "<div id='welcome-msg'>";
    divcontent = divcontent+"<p>One of the (understandably) biggest questions physicians have when considering switching to a direct-pay model is \"What will I live on while I build the new practice?\"</p>";
    divcontent = divcontent+"<br/><p>Whether you're a relatively young physician or if you've been seeing patients for decades, you don't want to take out a high-interest bank loan or raid your investments or savings. That's why we set up the Start! Fund.</p>";
    divcontent = divcontent+"<br/><p>Created specifically for primary care physicians switching to a direct-pay practice, the Start! Fund provides low-interest lines of credit - anywhere from $50,000 to $150,000 - that you can draw on while you build your new practice.  Repayment terms are flexible.  In fact, we base them on your practice cash flow.  To find out more about the Start! Fund, how it works and how to apply, simply ask your Hello Health practice consultant.</p";
    divcontent = divcontent+"</div>";
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        content:    divcontent,
        player:     "html",
        title:      "Funding",
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function showNewPatients()
{
    var divcontent = "<div id='welcome-msg'>";
    divcontent = divcontent+"<p>Switching to a direct-pay practice may feel like you're starting completely from scratch but in reality, that's not the case.  Any patients you have who are required to pay high deductibles or office co-pays (also increasing) will quickly understand they'll get better value and waste less time if they have more flexible access to your services.</p>";
    divcontent = divcontent+"<br/><p>Our practice-building marketing toolkit includes patient education literature printed and ready to be placed in your waiting area and mailed to your patient base.  It also includes email templates for sending out notices and reminders that keep patients engaged on an ongoing basis.  As you know, referrals are a big part of building up a practice and both your practice web site and an additional email template will make it easy for happy patients to share their experience with friends and family.  You'll also get tips on how to use community relations, social media and PR for creating awareness and attracting new patients.</p>";
    divcontent = divcontent+"</div>";
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        content:    divcontent,
        player:     "html",
        title:      "New Patients",
        height:     450,
        width:      650
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function showPaperwork()
{
    var divcontent = "<div id='welcome-msg'>";
    divcontent = divcontent+"<p>Managing an efficient practice means managing a constant stream of paperwork and patient documentation.  Hello Health makes it simple and routine.  Credit card processing streamlines the payment process.  For example, you can automate billing for recurrent invoices (say your patients pay a membership fee), and there's an e-archive for patient records, forms, communication trails (ie, emails) and scripts.  It also simplifies scheduling and the documentation of both in-person and online patient interaction.  This is critical to efficient time management.  You'll find yourself spending more time on your patients and less time on the tedious processes that come with running a practice. The application is as easy to learn and back up as any common software (like Word) and your Practice Consultant can help you customize it to suit your policies and procedures.</p>";
    divcontent = divcontent+"</div>";
    Shadowbox.open({
        content:    divcontent,
        player:     "html",
        title:      "Paperwork",
        height:     450,
        width:      650
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function showMycaHub()
{
    var divcontent = "<div id='welcome-msg'>";
    divcontent = divcontent+"<p>Hello Health is powered by Myca Hub — a robust, web-based health care platform that leverages common technologies (like the Internet and mobile phones) to streamline the delivery of health care services.</p>";
    divcontent = divcontent+"<br/><p>MycaHub combines electronic medical records management, practice administration, scheduling and integrated diagnostic tools into a single system.  It also gives patients and physicians the ability to communicate with each other via email, instant messaging, video chats and social media-like channels.</p>";
    divcontent = divcontent+"<br/><p>MycaHub is browser-based. So there's no need to install any costly operating system to use it.  You just set up your practice web site, brand it with your name, look and feel, and you're in business.</p>";
    divcontent = divcontent+"<br/><p>Myca Hub features both a Doctor Portal and a Patient Portal.  The Doctor Portal is your doorway to your practice office.  Inside it has the tools you need to easily access and manage your patient communications and scheduling. It also allows you to share information with other physicians and care providers.</p>";
    divcontent = divcontent+"<br/><p>The Patient Portal offers both convenience and peace of mind to your patients.  They can log-in and access their account just like you access an online bank account.  It's safe, secure and it's available to them 24 X 7.  In just a few clicks they can double-check a script, send you an email, schedule an appointment or answer their own billing question.  They get the information they want when they want it.  And you get to save all that valuable time normally spent returning phone calls, tracking down paperwork and dealing with appointment calendars.</p>";
    divcontent = divcontent+"<br/><p>MycaHub also provides a secure solution for managing your patient charts, films and records.  It includes integrated diagnostic support, secure sharing that lets you consult with other physicians, and real-time data entry so you don't have to retrace your steps to update patient information later on. It's fully HIPAA compliant so you know all your electronic records management and processing meets industry security standards.</p>";
    divcontent = divcontent+"<br/><p>Finally, MycaHub virtually automates payment for your services.  Patients simply provide a credit card number.  Every time they see you, whether it's online or in-person, the system \"knows\" how much to charge based on fee parameters determined by you and programmed into your MycaHub solution at the outset.  If your practice requires a regular membership fee, it will automatically bill that, too.Funds are directly wired from the credit card banks to your practice account. Nothing could be easier or more time-saving.</p>";
    divcontent = divcontent+"</div>";
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         content:    divcontent,
         player:     "html",
         title:      "Myca Hub",
         height:     450,
         width:      650
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}