Overcoming Patient Portal Barriers

When it comes to incorporating technology into our healthcare system, just like any other industry, everyone fits within a segment. Whether it be clinicians, practice managers or patients themselves, most fall either in the early adopters, late majority or laggards.

Let’s face it, when it comes to healthcare technology, you’re either really excited, hesitant or avoiding it till you have no choice.

This is exactly what is happening with patient portals.

Barriers and Facilitators to Patient Portal Adoption and Use

What is the first thing that comes to mind when hearing “Patient portal?” Is it access to health information, or video visits and messaging with medical professionals, or even a place to schedule virtual appointments?

Most of the hesitation surrounding these platforms and tools can actually be attributed to similar barriers, even coming from different healthcare stakeholders. The Journal of Medical Internet Research conducted a qualitative study on the Barriers and Facilitators Affecting Patient Portal Implementation from an Organizational Perspective.

This study interviewed medical professionals, managers and employees in the IT department. The following chart represents the top common barriers and facilitators that were raised during interviews according to the Grol and Wensing model’s 6 levels.

Level Barriers Facilitators
Innovation Privacy and security Perceived usefulness
Lack of accessibility Perceived ease of use
Individual professional Positive attitude
Motivation to change
Patient Lack of sufficient eHealth literacy
Social context Negative attitude/opinion of medical professionals Positive attitude/opinion of medical professionals
Organizational context Lack of resources Management support
Lack of time and increased workload Communication to promote portal
Lack of suitable specialist staff
Structure of organization
Economic and political context Financial difficulties Facilitating laws and regulations

Most of the barriers that were brought up are attributable to patient portals built and sustained in-house, with much of the workload, maintenance and debugging to be done by the practice or hospital. When outsourcing a patient portal or simply using an EHR that has a built-in patient portal, most of the barriers are eliminated, heightening the facilitators.

Overcoming Barriers

When addressing innovation barriers, patient portals are not immune to hacks, just like any other institution or company that works online. However, as hospitals and clinics abide by HIPAA compliance, as do their EHRs, there is no more chance of hacking a patient portal as there is to hack the EHR itself.

Patients and clinicians need to understand that the information is already online within the EHR, therefore taking advantage of the benefits of the portal itself is in the best interest of all parties involved.

The hesitance towards patients and their knowledge of eHealth literacy is often worse when speaking to them in person rather than writing to them. Dr. Daniel Sands, health information technology consultant and part-time primary care physician at Beth Israel Deaconess Medical Center in Boston perfectly explains the importance of patient portals and the inclusion of secure messaging within them for exactly this reason:

We know from study after study, when patients leave the office or hang up the phone, they remember less than a third of what we say to them, so that’s going to lead to confusion, poor outcomes, frustration, and so on. Secure messaging is different because it has permanence to it. Patients can look at it. They can read it again. They can share it with their loved ones.

Within an organizational context, it can be reassuring to know that patient portals within EHRs come with their own support and IT departments. If something goes wrong or you need additional support, teams are available to answer any and all questions, some having their servers and tech support in the same building, ensuring problems are solved quickly and securely.

When it comes to the perceived lack of resources, many physicians think that receiving messages from their patients will overwhelm them and significantly increase their workload. However, the volume is generally much less than they expect. Many messages can be dealt with in minutes, requiring little effort and saving a lot of time for clinicians in the long run.

Financially speaking, patient portals that come with an EHR don’t put a dent in a practice’s pocket. Furthermore, some patient portals have the option of generating revenue. As these tools have important value for many patients, the vast majority of them are willing to pay or are currently paying a monthly fee to access their information within the portal.

If we quickly address resistance on the patient’s end, many physicians using patient portals talk about starting the conversation with their patients during their in-office visit, being able to utilize office staff to answer questions immediately and can even go as far as signing them up in the office. With first contacts being directly in the medical office, patients are more prone to signing up and feel more secure about the platform itself.

Patient Portals often come loaded with features that help physicians build stronger relationships with their patients, allowing them to access their medical files and take charge of their health.

About the Author
Jennifer Morency

Jennifer Morency is the Director of Marketing for Hello Health, the complete Cloud-Based EHR, Practice Management System and Patient Portal, that helps practices be more efficient and increase patient engagement.