Author Archives: Steven Ferguson

Steven Ferguson

About Steven Ferguson

Hello, I'm Steven Ferguson, Vice President Sales & Patient Management Officer. Read my bio or my latest articles below.

Experience is not Patient Engagement: Designing to Satisfy Needs, Not Rules

Michael Schrage, well-known author, MIT professor and Harvard Business Review writer, posted a compelling blog at HBR on the difference between user experience and user engagement. It’s not specifically about healthcare, but it’s relevant as the healthcare sector heads down the …
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