Q&A with Steven Ferguson, Patient Management Officer at Hello Health, about the technology behind reimbursment for telehealth services:
“Small practices are essentially small, independent businesses, where doctors are providing care, and also carrying out numerous administrative tasks as well. The result is that these practitioners have very little time to commit to researching and test-driving EMR products. As a result, doctors have to rely on word of mouth and Google searches to narrow their search. This can leave doctors frazzled.
Vendors have to earn the trust of the physician. I think that simply selling an EMR system, and then walking away puts the doctor in a vulnerable position. A better approach is for the physician to enter into a partnership with an EMR company. Both entities need to have some skin in the game. Both need to be able to work together to make the implementation, and essentially the practice transformation a success.
The large practices set aside budget, earmarked not only for purchasing an EMR, but also for finding the best EMR in the first place. The solo practitioner usually doesn’t have cash on hand to throw at this sort of endeavor. As a result, you are seeing some EMR vendors offering their products for free. This may work well for doctors who don’t mind using a system with pharma advertising embedded in the user interface. However, Hello Health takes it a big step further and helps doctors make more money with an ad-free, subscription-based technology solution.”
- “Reimbursement for telehealth services: There’s a technology for that” on Health IT Exchange